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PESTEL Analysis
PESTEL Analysis
Political
Political
SG Political Landscape
SG Political Landscape
SG political re-evaluation due to current workplace discrimination
Empowering women through menstrual health advocation
Economical
Economical
SG women expenditure on sanitary pads:
SG women expenditure on sanitary pads:
Annually: 150 SGD
Lifetime: 5000 SGD
CAGR : 7.6%
Social
Social
Period stigma as the biggest barrier to woman empowerment
Period stigma as the biggest barrier to woman empowerment
Women restricted from certain practices and viewed as "unclean"
Environmental
Environmental
Waste produced on disposable menstrual products
Waste produced on disposable menstrual products
Total number of menstruation days (years): 3000 (8.2)
Total number of single pads used: 12 000
Mass of waste generated: 150kg
Porter's Five Forces
Porter's Five Forces
Medium-High Competitive Rivalry
Medium-High Competitive Rivalry
Focus on untapped market segments (girls & young women)
Distinguish through marketing outreach
High Threats of New Entrants
High Threats of New Entrants
Rising wave of female empowerment and pro-environmental attitudes
New brands may emerge to tap on growing demand
Low Bargaining Power of Suppliers
Low Bargaining Power of Suppliers
High number of China-based manufacturers suitable for substitutes
Low Bargaining Power of Buyers
Low Bargaining Power of Buyers
Consistent prices across the market
Entice buyers through high customer-buyer engagement
Low Threats of Substitutes
Low Threats of Substitutes
Menstrual cups are far more advantageous compared to menstrual pads and tampons
Competitive Landscape
Competitive Landscape
There are only two menstrual cup brands available in the local market.
The products serves similar function but differ slightly in various aspects such as
Pricing
Volume
Dimensions
Unique selling points
Local Brands
Local Brands
Freedom Cups
Freedom Cups
Blood
Blood
International Brands
International Brands
DivaCup
DivaCup
Cora Cup
Cora Cup
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