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LOGISTIC DISRUPTION (Likely)
LOGISTIC DISRUPTION (Likely)
Overall Impact
Potential loss of customer base
Loss of revenue
Brand tarnishing
Mitigation Measures
Conduct accurate volume projections
Ensure supply-chain hardware and software are updated
Contingency Plans
Transparency towards customers
Refund products or reschedule delivery
Storing extra inventory in stock if logistical delays can be foreseen
Order products much earlier in advance
PRODUCT QUALITY ISSUES &
HEALTH SIDE EFFECTS (Unlikely)
PRODUCT QUALITY ISSUES &
HEALTH SIDE EFFECTS (Unlikely)
Overall Impact
Leakages and size incompatibility
Pain and discomfort encountered
Mitigation Measures
Tailored programme for customer: Size charts for right fitting. education on proper method of usage
Insert disclaimer clauses
Transparency on materials used
Enforce supply-chain logistics compliancy with ISO standards
Employ intricate layers of examination to detect defects
Encourage consumers to be upfront with existing conditions if any
Contingency Plans
Recall batch if any defect is found
Informing consumer of mishaps and offer refunds
Perform R&D to mitigate future occurrences
CONTROVERSIAL BACKLASH
CONTROVERSIAL BACKLASH
(Unlikely)
(Unlikely)
Overall Impact
Tarnishing company reputation
Impact current and potential customer base
Mitigation Measures
Be mindful when conducting educational outreach
Ensure that presenters and team are well prepared during educational reach
Focus marketing messaging on dissociation of hymen from virginity
Use affordable tracking tools such as Google Alert to alert when consumers are conducting searches
Contingency Plans
Be firm and receptive to the feedback offered
Adopt another approach to mass audience if previous ones failed
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