Dawn Cups would be adopting a market-based pricing strategy as most of our competitors price their products at nearly identical rates, so we have to match them to stay competitive.

We are determined to implement an instalment payment system by working with providers such as Atome and Hoolah to allow our younger target group to enjoy a stress-free spending experience. This is important because students or young working adults with no or low incomes may not be financially confident to afford the full payment at once.

We also offer to sell two sets at a discounted rate to encourage young females to share about this product, its benefits and general menstrual care with their friends.